IDK-Yet is a mobile application designed to help students identify the right university and programme for them. The company’s core insight is embedded in its name: most students, when asked where they want to study, honestly Do Not Know Yet. Rather than treating this uncertainty as a shortcoming that needs to be corrected, IDK-Yet treats it as the natural starting point of the discovery process.

At the heart of the app is Bob, IDK-Yet’s proprietary matchmaking algorithm. Through a short, free questionnaire, Bob builds a personalised profile of each student across a broad range of dimensions to then identify matching universities from around the world, irrespective of their partnership status with the company.

For students who wish to explore specific opportunities further, the platform also provides access to IDK-Yet’s partner educational institutions – outside of Bob’s realm – creating a direct pathway from discovery to engagement.
Importantly, IDK-Yet combines technology-driven discovery with the value of human guidance. Students can connect directly with real human advisors through the app, with one-to-one advisory sessions available to book according to their preferred day and time.